What is Shopify Plus?
We all know what Shopify is (well, we hope you do!) as it is one of the most popular ecommerce platforms for merchants of all shapes and sizes. Many well known brands choose to build their online store within Shopify thanks to how user-friendly it is, its extensive customisation options and its dedicated support.
As your business continues to grow and become more successful, you may find that you require more capabilities from your ecommerce platform and are in need of an upgrade. This is where Shopify Plus comes in. Describing itself as an omnichannel enterprise platform, Shopify Plus offers merchants additional resources designed to boost their sales and enhance thei§r store. Let’s dive into the difference between Shopify and Shopify Plus and when it’s the right time to upgrade your store.
What is the difference between Shopify and Shopify Plus?
In short, Shopify Plus is a more advanced version of Shopify. Whilst Shopify is perfect for those wanting to set up small and medium sized businesses, Shopify Plus is designed for your bigger, enterprise-level businesses. Think Gymshark, Kylie Cosmetics and Polaroid.
Shopify Plus includes everything you originally had in the core Shopify plan, upgrading means however that you get access to even more. Firstly, with Shopify Plus you have access to your own dedicated account manager, known as a Launch Engineer. Gone are the days of contacting Shopify Support or hiring Shopify Experts as you’ll be assigned your own Launch Engineer to guide you through setup and migration process.
In a standard Shopify plan, you can edit your theme using the editor however switching to a completely new theme is difficult. Well with Shopify Plus, you’ll have greater control over customisation as you’ll have access to Shopify’s theme language, Liquid, allowing you to make changes in the backend at code level.
And that’s not where the customisation ends. With a Shopify Plus upgrade, you can make changes to your checkout and customise users’ experience based on shopping cart values. Working with Shopify Scripts and Script Editor you will have finer control over your checkout, offering customised shipping methods and payment options, all in the effort of continuously improving your store.
Why use Shopify Plus?
If your business has taken off and you’re now doing millions in sales (wahoo!), you’ll probably want a more customisable and scalable experience for your Shopify store. But why should you consider upgrading to Shopify Plus?
For starters, you’ll no longer have to worry about the performance of your website during high traffic periods. Shopify Plus is fit to handle 10,000 checkouts and 1 million pageviews a minute, providing peace of mind that your store can handle busy periods, especially during BCFM.
Also, if you’re looking to expand your business globally or already have an international presence, Shopify Plus provides you with tools to make global expansion possible. These features include multi-currency support, international storefronts and localised checkout experiences to enhance your store for a wider audience.
When should I upgrade to Shopify Plus?
Deciding when to upgrade to Shopify Plus all depends on various factors that are specific to your business requirements and circumstances. If your business is experiencing rapid growth in terms of sales (we’re talking in the millions) and traffic however, then this is usually the right time to start thinking about upgrading your store.
When your business has reached this stage then it’s likely that your Shopify store has outgrown the advanced or beginner levels of the core Shopify plans and you now require the more advanced features that Shopify Plus can offer.
So if your Shopify store requires more customisability, faster server speeds and better support, then upgrading to Shopify Plus is likely going to be the right decision for your business. Upgrading can unlock a whole treasure trove of benefits and new features that can elevate your brand to new levels.
If you’re wondering whether Shopify Plus is right for you or you’re simply looking to get started on your Shopify journey, then let’s chat. Our team of friendly experts will be more than happy to help you find the right Shopify solution for your business.
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