5 Tips To Improve Your Shopify CRO

In today’s ever-growing and constantly expanding digital age, having a strong online presence is absolutely essential for businesses of all sizes. One of the most important aspects of this however, especially if you run an online store, is conversion rate optimisation (CRO). 

But what does this mean? Simply put, CRO is increasing the percentage of website visitors who complete a desired action, such as making a purchase or filling out and submitting a form. If your conversions aren’t quite where you want them to be and you’re looking to make some improvements on your Shopify store, then get started with our top five CRO improvement tips.

Data Is Key

The first step in improving your CRO is understanding your audience. By collecting and analysing data from your website visitors, you can gain insights into their behaviours and preferences. This can include vital information about the devices they use, the pages they visit, and the time they spend on your site.

Once you have collected this data, you can use it to tailor your website content and user experience to your audience’s needs and preferences. For example, if you find that many of your visitors use mobile devices, consider optimising your website and making it more mobile-friendly. Similarly, if you discover that many of your visitors are interested in a particular product or service and this is your most popular seller, you could highlight this on your homepage to drive more traffic to it.

Improve Website Speed

Website speed is another important factor of CRO. There’s nothing more annoying than a website that takes forever to load and visitors may become frustrated and leave if your site does this, reducing your chances of converting them into customers. So, it’s important that you optimise your website speed to prevent potential customers from bouncing.

There are several ways to do this, including compressing images, reducing server response time, and eliminating unnecessary code. By implementing these changes, you can provide a smoother and faster user experience, which can help to increase your conversion rate. It’s said that improving your website speed by even just a second can improve your conversions by 7%!

Utilise CTAs

Call-to-actions (CTAs) are an essential tool for guiding users toward the desired action, especially on a Shopify store. A CTA can be anything from a button that says “Buy Now” to a text link that encourages users to “Learn More”. The key is to make your CTAs clear and compelling to make users click on them. When designing your CTAs, there’s a lot to think about including the placement, colour, and wording. These elements can all impact the effectiveness of your CTAs. Additionally, consider carrying out some A/B testing of your CTAs to see which ones perform best. Interestingly, HubSpot has reported that using the colour red in your CTAs has a 21% chance of improving conversions.

Optimise For Mobiles

We might have already mentioned this in this blog, but it’s so important that it deserves its own section! It’s said that mobile purchases account for a whopping 54% of all ecommerce sales. With more and more people using mobile devices to browse the web, it’s crucial to optimise your website for mobile users. This means ensuring that your site is responsive, which means it automatically adjusts to fit the screen size of the device being used.

Additionally, consider the user experience on mobile devices. For example, make sure that buttons are large enough to tap easily on a smaller screen, and that text is readable without having to zoom in. By optimising for mobile, you can capture and retain more mobile users, increasing your chances of conversions.

Find What Works Best

Finally, it’s important to remember that what works best for one website may not work for another. That’s why it’s important to conduct A/B testing on various elements of your website, such as headlines, images, and CTAs. This allows you to compare different versions of the same element to see which one resonates best with your audience.

A/B testing can provide valuable insights into what your visitors prefer, helping you to make informed decisions about your website design and content. You can improve your CRO over time by continuously testing and tweaking your site.

There’s a lot that goes into improving your CRO, but carrying out these optimisations on your Shopify store can have beneficial impacts. Implementing these strategies can improve your website’s performance and boost your conversion rate, generating more sales, sign-ups and leads. 

Don’t know where to get started with improving CRO on your Shopify store? Then don’t hesitate to drop us a message. Our expertise will have your store generating more conversions in no time.