5 Tips to Make Your Shopify Store Stand Out
The ecommerce landscape has become a crowded and bustling landscape. One of the best ways to stand out from the crowd is to create a superior Shopify store that provides users with a memorable shopping experience.
But how do you do this? Well look no further as we’ve put together our top tips for how to make your Shopify store stand out from the competition. Let’s dive in.
Choose the right Shopify theme
When initially setting up your Shopify store, choosing the right theme is a crucial decision as it plays a key role in the overall success and sales of your store. Research has shown that users take 50 milliseconds to decide whether they’ll stay on an ecommerce store or not. That’s right, only 50 milliseconds!
This is why it’s so important to choose the right Shopify theme for your brand. You want something that is visually appealing, provides a good user experience and aligns with your brand identity.
Customise your store appearance
Now that you’ve selected a theme, you want to spend some time customising the appearance of your store to make it look striking and to further align it with your brand identity. The way to do this is by using an attractive colour scheme and applying your fonts in the most optimised places.
Our advice? Stick to only two fonts, you don’t want too many fonts floating around the site and creating an incohesive look to the brand. We recommend choosing one font for your header and title text and another to be used in the body copy.
Another important step to consider is using high-quality product images. Your products are the reason users are visiting your store and you want them to look as visually appealing as possible. Taking high quality images from a range of angles and including lifestyle images, is a great way to showcase them.
Implement an effective SEO strategy
There’s no point putting heaps of work into the design and layout of your website if you haven’t considered an effective SEO strategy. After all, how can you expect users to discover your website if you’re not taking SEO seriously?
First, let’s take a few steps back. SEO (for those who don’t know) is the process of optimising and improving your website to make it more visible and rank higher on Google, therefore attracting more organic traffic.
SEO can involve a whole host of technical requirements and activities but there are a few easy, quick wins you can implement to help your ecommerce site grow. These include carrying out keyword research using sites such as Ahrefs and SEMrush to use relevant keywords in your product titles and descriptions. Creating blogs and other relevant longform content that includes keywords throughout is also another great way to help boost those search engine rankings.
Things then become more technical, such as amending meta tags and descriptions, fixing broken links and building backlinks. However, you can always ask web development experts for some help (we’re talking about us of course).
Provide a seamless checkout experience
Great news! A customer has added one of your products to their basket and is headed to checkout. This is where it’s essential to optimise your Shopify stores checkout process so it’s as smooth, seamless and hassle-free as possible for users. You don’t want to lose them at the last hurdle. According to research, the average cart abandonment rate for ecommerce stores is 69.82%. This means that, outstandingly, only three in 10 users who add a product to their cart will complete their purchase!
You don’t want to be part of that statistic do you? Well follow these simple tips and encourage your customers to click the purchase button. We recommend providing multiple payment and shipping options, allowing for a guest checkout and reducing the amount of form fields – some users just want a quick checkout experience!
Optimise your site for mobile
Studies show that mobile purchases now account for 54% of all ecommerce sales. With more and more people shopping on their mobile devices, it has now become essential for Shopify store owners to ensure that their site is fully optimised for mobile users.
This means making sure that your website is responsive, loads quickly on mobile devices and provides an intuitive user experience.
Standing out in the crowded, noisy ecommerce landscape has become a necessity for ecommerce businesses and Shopify store owners. Implementing these strategies will help your Shopify store stand out from the competition and attract the attention of plenty of potential customers. Remember however, you’re not alone in navigating the crazy world of ecommerce. At Herb, we’re here to provide dedicated and professional support to enhance your Shopify store and help the conversions roll in. Get in touch to discuss our services and how we can help.
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